BUV Communications

The Communications Unit at the BUV is re-shaping itself every day. Initially starting off as the News Room for the Baptist Churches in Victoria, it has transformed itself into the Victorian Baptist Communications Media Centre to help resource Baptist churches in new and innovative ways.

There have been obvious changes in the past three years with the redesign, structuring of stories and content for the Victorian Baptist Witness as well as the re-branding of the BUV in the past twelve months.

However there has been a growing realisation for other communication needs within the BUV such as new technologies encouraging new forms of communication and applications. New mediums such as DVD promos have been produced showcasing stories about Baptist churches making a difference in their communities and re-inventing new forms of church practice. There have also been the production of DVD promos for the Victorian Baptist Agencies servicing the Baptist churches and broader community.

The BUV Communications Unit has also advised and equipped the Regional Ministers with practically designed resources when workshopping in churches, as well as helped other BUV Ministries by shaping all communication applications offered to churches such as brochures, educational resources and manuals, etc.

The Communications Unit has grown into a team that develops all BUV Communications outcomes such as the Witness, BUV website, DVD promos, BUV Style Guide, printed literature. etc. If your church needs to tell its story or make use of the communication resources that the BUV Communications Unit offers, please contact us.

WITNESS

Editor
Matthew J Bevis
matthew.bevis@buv.com.au

Advertising
advertisingwitness@buv.com.au

COMMUNICATIONS UNIT

Communications Team Leader
Matthew J Bevis
matthew.bevis@buv.com.au

Communications Multimedia Officer
James Burke
james.burke@buv.com.au

Baptist Union of Victoria
Level 1, 1193 Toorak Road
Camberwell Victoria 3124
Po Box 377
Hawthorn Victoria 3122

Main Switchboard: 9880 6100
BUV Communications Unit: 9880 6155

Communications Unit Strategy 2005 - 2006

This strategy is an overview of the aims and ideals of the BUV. These plans identify the current climate we are in and the main objectives the BUV as a whole wants to achieve in order to “share the love of Jesus with everyone”.

We will be focusing this strategy on profiling the Baptist Union as a resource for churches to be actively engaged in mission which is strategic and intentional. Utilising a range of communication avenues, we hope to profile the BUV effectively and raise its profile within our Baptist churches. We want to consolidate an encouraging meaningful and engaging partnership with our churches that will have sustained and positive effects for the entire community.

1. We will increase the profile and readership of the Witness publication.
The Witness is a publication that not only speaks to our church constituents but also to the public. It is a great resource, comment and communication tool for all of our denomination. We have to ensure the Witnes thrives instead of survives being appealing to all demographics and utilising it to its greatest potential.

2. We will further develop the BUV website to raise the profile of our union and churches.
With increasing dependency on websites to provide information and connectivity the BUV must continue to develop this important communication tool. Sites by nature cannot remain static and need to be an up to date resource tool for BUV staff, their agencies and external stakeholders. There are many opportunities that the web offers in regard to communicating with our constituents and we will develop these where we can.

3. We will develop a BUV Public Relations Media Support
There is a great deal of information flow that is currently taking a significant amount of resource from the staff of the Union that is not reaching its target. Mail-outs continue to go out and still our constituents are not fully informed of the work of the union. The development of a Public Relations tool kit will professionally showcase BUV and rationalize the information flow.  

4. We will give the internal staff of the BUV public relations support/assistance.
It’s important to increase the profile of the BUV within our body of Baptist churches generally and the staff have the opportunity to do this frequently. The Communications unit has the skills to support staff to capitalise on the opportunities presented to them and resource them with ways to promote the relationship of BUV to the Baptist Churches in Victoria.

5. Communicating the Victorian Baptist Culture and ethos
Victorian Baptist culture can be communicated and owned in a more strategic way through discussion, forums and other mediums such as www.buv.com.au. We must allow the BUV to provide its own ‘stamp’ on their communications and contribute to broader discussions in society.





Also in this Section: